Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
346BC5
RGB
52, 107, 197
HSL
217, 58%, 49%
HSB
217, 74%, 77%
CMYK
74, 46, 0, 23
LAB
45, 6, -53
LCH
45, 54, 276
OKLCH
0.54, 0.15, 260
XYZ
17, 15, 55
LUV
45, -20, -78
HWB
217, 20%, 23%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.