Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
346D91
RGB
52, 109, 145
HSL
203, 47%, 39%
HSB
203, 64%, 57%
CMYK
64, 25, 0, 43
LAB
43, -10, -26
LCH
43, 28, 248
OKLCH
0.51, 0.08, 239
XYZ
12, 14, 29
LUV
43, -23, -35
HWB
203, 20%, 43%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.