Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
346D97
RGB
52, 109, 151
HSL
205, 49%, 40%
HSB
205, 66%, 59%
CMYK
66, 28, 0, 41
LAB
44, -9, -29
LCH
44, 30, 253
OKLCH
0.52, 0.09, 243
XYZ
12, 14, 31
LUV
44, -22, -40
HWB
205, 20%, 41%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.