Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
346DC2
RGB
52, 109, 194
HSL
216, 58%, 48%
HSB
216, 73%, 76%
CMYK
73, 44, 0, 24
LAB
46, 4, -51
LCH
46, 51, 274
OKLCH
0.54, 0.15, 258
XYZ
17, 16, 53
LUV
46, -21, -75
HWB
216, 20%, 24%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.