Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
346DC7
RGB
52, 109, 199
HSL
217, 59%, 49%
HSB
217, 74%, 78%
CMYK
74, 45, 0, 22
LAB
46, 5, -53
LCH
46, 54, 276
OKLCH
0.54, 0.15, 259
XYZ
17, 16, 56
LUV
46, -21, -79
HWB
217, 20%, 22%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.