Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
346FB3
RGB
52, 111, 179
HSL
212, 55%, 45%
HSB
212, 71%, 70%
CMYK
71, 38, 0, 30
LAB
45, -2, -42
LCH
45, 43, 268
OKLCH
0.54, 0.12, 254
XYZ
15, 15, 45
LUV
45, -22, -62
HWB
212, 20%, 30%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.