Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3471C2
RGB
52, 113, 194
HSL
214, 58%, 48%
HSB
214, 73%, 76%
CMYK
73, 42, 0, 24
LAB
47, 2, -49
LCH
47, 49, 272
OKLCH
0.55, 0.14, 257
XYZ
17, 16, 53
LUV
47, -22, -72
HWB
214, 20%, 24%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.