Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3481EF
RGB
52, 129, 239
HSL
215, 85%, 57%
HSB
215, 78%, 94%
CMYK
78, 46, 0, 6
LAB
54, 6, -63
LCH
54, 64, 276
OKLCH
0.61, 0.18, 258
XYZ
25, 23, 85
LUV
54, -26, -97
HWB
215, 20%, 6%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.