Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
348A97
RGB
52, 138, 151
HSL
188, 49%, 40%
HSB
188, 66%, 59%
CMYK
66, 9, 0, 41
LAB
53, -23, -15
LCH
53, 28, 213
OKLCH
0.59, 0.08, 209
XYZ
16, 21, 33
LUV
53, -33, -18
HWB
188, 20%, 41%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.