Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
348AB1
RGB
52, 138, 177
HSL
199, 55%, 45%
HSB
199, 71%, 69%
CMYK
71, 22, 0, 31
LAB
54, -17, -29
LCH
54, 33, 240
OKLCH
0.60, 0.10, 232
XYZ
18, 22, 45
LUV
54, -32, -40
HWB
199, 20%, 31%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.