Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
348ABC
RGB
52, 138, 188
HSL
202, 57%, 47%
HSB
202, 72%, 74%
CMYK
72, 27, 0, 26
LAB
54, -14, -34
LCH
54, 37, 248
OKLCH
0.60, 0.11, 238
XYZ
20, 23, 51
LUV
54, -31, -50
HWB
202, 20%, 26%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.