Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
348ACE
RGB
52, 138, 206
HSL
206, 61%, 51%
HSB
206, 75%, 81%
CMYK
75, 33, 0, 19
LAB
55, -9, -43
LCH
55, 44, 259
OKLCH
0.61, 0.13, 246
XYZ
22, 23, 62
LUV
55, -30, -65
HWB
206, 20%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.