Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
348CC9
RGB
52, 140, 201
HSL
205, 59%, 50%
HSB
205, 74%, 79%
CMYK
74, 30, 0, 21
LAB
55, -11, -40
LCH
55, 41, 254
OKLCH
0.62, 0.12, 243
XYZ
21, 24, 59
LUV
55, -31, -59
HWB
205, 20%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.