Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3496E2
RGB
52, 150, 226
HSL
206, 75%, 55%
HSB
206, 77%, 89%
CMYK
77, 34, 0, 11
LAB
59, -9, -47
LCH
59, 48, 259
OKLCH
0.65, 0.14, 246
XYZ
26, 28, 76
LUV
59, -33, -73
HWB
206, 20%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.