Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
349BDD
RGB
52, 155, 221
HSL
203, 71%, 54%
HSB
203, 76%, 87%
CMYK
76, 30, 0, 13
LAB
60, -13, -43
LCH
60, 45, 253
OKLCH
0.66, 0.13, 242
XYZ
26, 29, 73
LUV
60, -35, -65
HWB
203, 20%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.