Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
349EC4
RGB
52, 158, 196
HSL
196, 58%, 49%
HSB
196, 73%, 77%
CMYK
73, 19, 0, 23
LAB
60, -21, -29
LCH
60, 36, 233
OKLCH
0.66, 0.11, 226
XYZ
24, 29, 57
LUV
60, -38, -41
HWB
196, 20%, 23%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.