Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
349EDA
RGB
52, 158, 218
HSL
202, 69%, 53%
HSB
202, 76%, 85%
CMYK
76, 28, 0, 15
LAB
61, -15, -40
LCH
61, 43, 249
OKLCH
0.67, 0.13, 238
XYZ
26, 30, 71
LUV
61, -37, -60
HWB
202, 20%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.