Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
349EE4
RGB
52, 158, 228
HSL
204, 77%, 55%
HSB
204, 77%, 89%
CMYK
77, 31, 0, 11
LAB
62, -13, -45
LCH
62, 46, 254
OKLCH
0.67, 0.14, 243
XYZ
28, 31, 78
LUV
62, -36, -68
HWB
204, 20%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.