Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
34A8D6
RGB
52, 168, 214
HSL
197, 66%, 52%
HSB
197, 76%, 84%
CMYK
76, 21, 0, 16
LAB
64, -21, -33
LCH
64, 40, 237
OKLCH
0.69, 0.12, 229
XYZ
28, 34, 69
LUV
64, -40, -49
HWB
197, 20%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.