Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
34ADEB
RGB
52, 173, 235
HSL
200, 82%, 56%
HSB
200, 78%, 92%
CMYK
78, 26, 0, 8
LAB
66, -18, -41
LCH
66, 45, 246
OKLCH
0.71, 0.14, 236
XYZ
31, 37, 84
LUV
66, -41, -63
HWB
200, 20%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.