Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
350603
RGB
53, 6, 3
HSL
4, 89%, 11%
HSB
4, 94%, 21%
CMYK
0, 89, 94, 79
LAB
8, 23, 12
LCH
8, 26, 27
OKLCH
0.22, 0.08, 30
XYZ
2, 1, 0
LUV
8, 22, 6
HWB
4, 1%, 79%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.