Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
350702
RGB
53, 7, 2
HSL
6, 93%, 11%
HSB
6, 96%, 21%
CMYK
0, 87, 96, 79
LAB
9, 23, 13
LCH
9, 26, 29
OKLCH
0.22, 0.07, 32
XYZ
2, 1, 0
LUV
9, 22, 6
HWB
6, 1%, 79%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.