Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
350807
RGB
53, 8, 7
HSL
1, 77%, 12%
HSB
1, 87%, 21%
CMYK
0, 85, 87, 79
LAB
9, 23, 11
LCH
9, 25, 26
OKLCH
0.22, 0.07, 27
XYZ
2, 1, 0
LUV
9, 21, 5
HWB
1, 3%, 79%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.