Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
350D04
RGB
53, 13, 4
HSL
11, 86%, 11%
HSB
11, 92%, 21%
CMYK
0, 75, 92, 79
LAB
10, 20, 13
LCH
10, 24, 34
OKLCH
0.23, 0.07, 36
XYZ
2, 1, 0
LUV
10, 21, 7
HWB
11, 2%, 79%
Pantone
478 C
Harmonies
Shades & tints
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