Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
350E08
RGB
53, 14, 8
HSL
8, 74%, 12%
HSB
8, 85%, 21%
CMYK
0, 74, 85, 79
LAB
10, 20, 12
LCH
10, 23, 32
OKLCH
0.23, 0.06, 31
XYZ
2, 1, 0
LUV
10, 20, 6
HWB
8, 3%, 79%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.