Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
351101
RGB
53, 17, 1
HSL
18, 96%, 11%
HSB
18, 98%, 21%
CMYK
0, 68, 98, 79
LAB
11, 18, 16
LCH
11, 24, 42
OKLCH
0.23, 0.06, 45
XYZ
2, 1, 0
LUV
11, 20, 9
HWB
18, 0%, 79%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.