Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
35143D
RGB
53, 20, 61
HSL
288, 51%, 16%
HSB
288, 67%, 24%
CMYK
13, 67, 0, 76
LAB
13, 22, -19
LCH
13, 30, 319
OKLCH
0.26, 0.08, 319
XYZ
3, 2, 5
LUV
13, 10, -19
HWB
288, 8%, 76%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.