Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
351507
RGB
53, 21, 7
HSL
18, 77%, 12%
HSB
18, 87%, 21%
CMYK
0, 60, 87, 79
LAB
12, 16, 15
LCH
12, 21, 44
OKLCH
0.24, 0.06, 43
XYZ
2, 1, 0
LUV
12, 18, 8
HWB
18, 3%, 79%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.