Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
3546BB
RGB
53, 70, 187
HSL
232, 56%, 47%
HSB
232, 72%, 73%
CMYK
72, 63, 0, 27
LAB
34, 25, -65
LCH
34, 70, 291
OKLCH
0.46, 0.18, 271
XYZ
13, 9, 48
LUV
34, -10, -87
HWB
232, 21%, 27%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.