Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
35485F
RGB
53, 72, 95
HSL
213, 28%, 29%
HSB
213, 44%, 37%
CMYK
44, 24, 0, 63
LAB
30, -3, -16
LCH
30, 16, 261
OKLCH
0.40, 0.05, 254
XYZ
6, 6, 12
LUV
30, -9, -20
HWB
213, 21%, 63%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.