Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
35495C
RGB
53, 73, 92
HSL
209, 27%, 28%
HSB
209, 42%, 36%
CMYK
42, 21, 0, 64
LAB
30, -4, -14
LCH
30, 14, 254
OKLCH
0.40, 0.04, 248
XYZ
6, 6, 11
LUV
30, -9, -17
HWB
209, 21%, 64%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.