Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
354D64
RGB
53, 77, 100
HSL
209, 31%, 30%
HSB
209, 47%, 39%
CMYK
47, 23, 0, 61
LAB
32, -4, -17
LCH
32, 17, 256
OKLCH
0.41, 0.05, 248
XYZ
6, 7, 13
LUV
32, -11, -21
HWB
209, 21%, 61%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.