Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
355369
RGB
53, 83, 105
HSL
205, 33%, 31%
HSB
205, 50%, 41%
CMYK
50, 21, 0, 59
LAB
34, -6, -16
LCH
34, 18, 249
OKLCH
0.43, 0.05, 241
XYZ
7, 8, 15
LUV
34, -13, -21
HWB
205, 21%, 59%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.