Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
35536A
RGB
53, 83, 106
HSL
206, 33%, 31%
HSB
206, 50%, 42%
CMYK
50, 22, 0, 58
LAB
34, -6, -17
LCH
34, 18, 250
OKLCH
0.43, 0.05, 242
XYZ
7, 8, 15
LUV
34, -13, -21
HWB
206, 21%, 58%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.