Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
35536E
RGB
53, 83, 110
HSL
208, 35%, 32%
HSB
208, 52%, 43%
CMYK
52, 25, 0, 57
LAB
34, -5, -19
LCH
34, 20, 255
OKLCH
0.43, 0.06, 247
XYZ
7, 8, 16
LUV
34, -13, -25
HWB
208, 21%, 57%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.