Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
35577F
RGB
53, 87, 127
HSL
212, 41%, 35%
HSB
212, 58%, 50%
CMYK
58, 31, 0, 50
LAB
36, -3, -27
LCH
36, 27, 264
OKLCH
0.45, 0.08, 253
XYZ
9, 9, 21
LUV
36, -15, -36
HWB
212, 21%, 50%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.