Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
355876
RGB
53, 88, 118
HSL
208, 38%, 34%
HSB
208, 55%, 46%
CMYK
55, 25, 0, 54
LAB
36, -6, -21
LCH
36, 22, 254
OKLCH
0.45, 0.06, 246
XYZ
8, 9, 18
LUV
36, -15, -28
HWB
208, 21%, 54%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.