Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
355B72
RGB
53, 91, 114
HSL
203, 37%, 33%
HSB
203, 54%, 45%
CMYK
54, 20, 0, 55
LAB
37, -9, -18
LCH
37, 20, 244
OKLCH
0.45, 0.06, 237
XYZ
8, 9, 17
LUV
37, -16, -22
HWB
203, 21%, 55%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.