Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
355B8A
RGB
53, 91, 138
HSL
213, 45%, 37%
HSB
213, 62%, 54%
CMYK
62, 34, 0, 46
LAB
38, -2, -31
LCH
38, 31, 266
OKLCH
0.47, 0.09, 255
XYZ
10, 10, 25
LUV
38, -16, -42
HWB
213, 21%, 46%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.