Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
355C90
RGB
53, 92, 144
HSL
214, 46%, 39%
HSB
214, 63%, 56%
CMYK
63, 36, 0, 44
LAB
38, -1, -33
LCH
38, 33, 268
OKLCH
0.47, 0.10, 256
XYZ
10, 10, 28
LUV
38, -16, -46
HWB
214, 21%, 44%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.