Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
355D81
RGB
53, 93, 129
HSL
208, 42%, 36%
HSB
208, 59%, 51%
CMYK
59, 28, 0, 49
LAB
38, -6, -25
LCH
38, 26, 257
OKLCH
0.47, 0.07, 247
XYZ
9, 10, 22
LUV
38, -17, -33
HWB
208, 21%, 49%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.