Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
355D85
RGB
53, 93, 133
HSL
210, 43%, 36%
HSB
210, 60%, 52%
CMYK
60, 30, 0, 48
LAB
38, -5, -27
LCH
38, 27, 260
OKLCH
0.47, 0.08, 250
XYZ
10, 10, 24
LUV
38, -17, -37
HWB
210, 21%, 48%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.