Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
355E73
RGB
53, 94, 115
HSL
200, 37%, 33%
HSB
200, 54%, 45%
CMYK
54, 18, 0, 55
LAB
38, -10, -17
LCH
38, 19, 239
OKLCH
0.46, 0.06, 232
XYZ
9, 10, 18
LUV
38, -18, -21
HWB
200, 21%, 55%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.