Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
35609A
RGB
53, 96, 154
HSL
214, 49%, 41%
HSB
214, 66%, 60%
CMYK
66, 38, 0, 40
LAB
40, 0, -37
LCH
40, 37, 269
OKLCH
0.49, 0.11, 256
XYZ
11, 11, 32
LUV
40, -17, -52
HWB
214, 21%, 40%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.