Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
35646E
RGB
53, 100, 110
HSL
191, 35%, 32%
HSB
191, 52%, 43%
CMYK
52, 9, 0, 57
LAB
39, -14, -11
LCH
39, 18, 217
OKLCH
0.47, 0.05, 213
XYZ
9, 11, 16
LUV
39, -20, -13
HWB
191, 21%, 57%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.