Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
356568
RGB
53, 101, 104
HSL
184, 32%, 31%
HSB
184, 49%, 41%
CMYK
49, 3, 0, 59
LAB
40, -16, -7
LCH
40, 18, 203
OKLCH
0.47, 0.05, 201
XYZ
9, 11, 15
LUV
40, -21, -7
HWB
184, 21%, 59%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.