Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3565AE
RGB
53, 101, 174
HSL
216, 53%, 45%
HSB
216, 70%, 68%
CMYK
70, 42, 0, 32
LAB
42, 3, -45
LCH
42, 45, 273
OKLCH
0.51, 0.13, 259
XYZ
14, 13, 42
LUV
42, -19, -64
HWB
216, 21%, 32%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.