Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
356997
RGB
53, 105, 151
HSL
208, 48%, 40%
HSB
208, 65%, 59%
CMYK
65, 30, 0, 41
LAB
42, -6, -31
LCH
42, 32, 258
OKLCH
0.51, 0.09, 247
XYZ
12, 13, 31
LUV
42, -21, -43
HWB
208, 21%, 41%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.