Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3569AE
RGB
53, 105, 174
HSL
214, 53%, 45%
HSB
214, 70%, 68%
CMYK
70, 40, 0, 32
LAB
43, 0, -43
LCH
43, 43, 270
OKLCH
0.52, 0.12, 256
XYZ
14, 14, 42
LUV
43, -20, -62
HWB
214, 21%, 32%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.