Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
356ABD
RGB
53, 106, 189
HSL
217, 56%, 47%
HSB
217, 72%, 74%
CMYK
72, 44, 0, 26
LAB
45, 4, -50
LCH
45, 50, 275
OKLCH
0.53, 0.14, 259
XYZ
16, 15, 50
LUV
45, -20, -73
HWB
217, 21%, 26%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.